Overview:Internationale Marketing-Politik - Dieses Buch bietet sowohl Studierenden als auch Praktikern eine fundierte und ausfuhrliche Darstellung internationaler Marketing-Politik. Fur die internationalen Basisstrategien "Standardisierung" und "Differenzierung" werden die Einsatzmoeglichkeiten aller Marketing-Instrumente im Detail eroertert. Verhaltenswissenschaftliche, informationswirtschaftliche und methodische Grundlagen wurden angemessen eingearbeitet. Bei der Entwicklung internationaler Marketing-Ansatze wurden die aktuellen Rahmenbedingungen der Wirtschaft konsequent beachtet.

This book is on page /991d858404670cb95ebe7995ae4965fd/book/1603728460-9783540633228. It was written by the following authors: Matthias Sander, Claudia Fantapie Altobelli, Ralph Berndt. Book Internationale Marketing-Politik, which can be read online, published by the company: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG. Other books on similar topics can be found in sections: Finance, Business, Law. The book was published on 2009-08-03 00:00:00. It has 470 pages and is published in Paperback format and weight 655 g. File for download Internationale Marketing-Politik has PDF format and is called internationale-marketing-politik.pdf. Other books you can download below. Our lib-et-deco.fr site is not responsible for the content of PDF files.


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