Overview:Sports Sponsorship: Principles and Practices - This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is for example the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $48 billion, it is clear that many companies see this as an important promotional communication strategy.

This book is on page /991d858404670cb95ebe7995ae4965fd/book/1603725654-9780786474318. It was written by the following authors: John A. Fortunato. Book Sports Sponsorship: Principles and Practices, which can be read online, published by the company: McFarland & CoInc. Other books on similar topics can be found in sections: Sports Books, Finance, Business, Law. The book was published on 2013-08-30 00:00:00. It has 228 pages and is published in Paperback format and weight 408 g. File for download Sports Sponsorship: Principles and Practices has PDF format and is called sports-sponsorship-principles-and-practices.pdf. Other books you can download below. Our lib-et-deco.fr site is not responsible for the content of PDF files.


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